In order to widen the presence in Indian fashion industry amazon.in collaborated with FDCI and becomes official title sponsor of the25th edition of the India Fashion Week (IFW). FDCI president Sunil Sethi has announced this unique partnership in a press conference at hotel Imperial New Delhi on 12th February, 2015.
FDCI’s association with Amazon.in, which is India’s largest online store, indicates the growing importance of online fashion purchasing. In sync with global footsteps, the FDCI has taken a gigantic leap towards steering a ship as large as India, towards what Gen Next really desire, a convenient online experience.
Amazon has replaced the previous sponsor Wills Lifestyle, which worked with FDCI for nine years.
“FDCI has had two very warm associations with FMCG companies, one for six and another for nine years. We have very close relationships with them so we were always looking for someone, who could fit the bill and I am thinking nothing better than amazon.in”, said FDCI President Sunil Sethi.
Vikas Purohit, Head, Fashion, Amazon India said, “Our fashion portfolio plays a key role in our vision to be the most customer centric company in India. We work hard to meet the varying tastes and style preferences of all our customers by providing a broad selection of designers and brands so that customers can easily and instantly find and buy exactly what they are looking for. Likewise, we believe we have the opportunity to partner with designers and brands to leverage the power of technology and provide unique experiences for their new gen customers across India and globally. Already Amazon Fashion is among the top three categories on Amazon.in. We are very excited with our association with FDCI and are gearing up for the upcoming Amazon India Fashion week.”
The first edition of the Amazon India Fashion Week (AIFW) will be held from 25th -29th March at Pragati Maidan, New Delhi.
Pics By: Ashish David