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Nisha Jamvwal with Madhu Jain

ZOYA: THE BEAUTY OF THE WHITE PEACOCK

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Nisha Jamvwal with Madhu Jain
Zoya, the exquisite diamond boutique, a Tata product, offered ‘Dance of the White Peacock’, the latest collection to emerge from Zoya’s prolific design stable. One that shines through, unmatched, just like the proverbial white peacock.
Hosted by Zoya, in association with Elle Magazine and leading luxury consultant, Nisha Jamval, the launch evening had Delhi’s swish set in total attendance as an ethereal ballet and live, fusion music set the tone for this very special launch. Inspired by the White Peacock’s dance, Zoya unfurled a collection that recreated the form and finesse of this beautiful bird whose beauty is poetic and movement a form of art.
Just as these fine birds make fine feathers, every piece in this collection is designed to enthral. Crafted with pristine white gold and exquisite diamonds, this collection pays tribute to the elegant forms and patterns of the white peacock’s dance.
As graceful as it is rare, this collection paints the essence of the white peacock’s dance with grandeur and surreal poise. White gold encrusted with exquisite diamonds animate the elegance of the white peacock’s dance and lucidly interprets its grace.
The collection is both ethereal and eclectic with designs that recreate the peacock’s plume, its slender neck and its fabled poise. Like a set of dramatic ear-rings in brilliant cut diamonds set in orbs of white gold that sublimely reinterpret the white peacock’s majestic plume. Or large chandelier ear-rings, emblazoned with a burst of baguettes and prong set diamonds that unfold as gloriously as the peacock’s plumes do as he welcomes the monsoon.
The entire collection centers on the finest diamonds in varied shapes, luscious South Sea pearls, white gold and a generous use of drama. Lending itself perfectly to Indian occasion wear and chic western ensembles, the White Peacock line yet again pays a perfect ode to the rich treasure trove of nouvelle designs that Zoya pampers its discerning patrons to. Zoya’s buyers enjoy and acknowledge the variety of design that the boutique creates so often connecting history, heritage, culture and regionalism to its bejeweled & bespoke merchandise.
Zoya is a chain of luxury diamond boutiques by Tata. It is both a product and a retail brand and is targeted at the discerning, design seeking woman who is international in her aspiration.
By: Biswajit Senapati.

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