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Virat takes the pledge with Erick Haskell, MD, adidas

Virat Kohli is all in with adidas

The young and energetic Cricketer Virat Kohli has become a face of famous sporting brand adidas at the Talkatora Stadium New Delhi on 3rd October with a blitzkrieg performance of speed, skill and energy.
Virat said “I am all in with adidas! I have always been a big fan of the brand and their amazing products. I’m looking forward to getting on with my game in the 3-stripes”
I started buying adidas shoes when I was 12-13 years old and started my cricket career. I have always been found of adidas . Today I feel very happy to associate with this famous brand” said Virat Kohli after associating with adidas.
Virat has share their most memorable moment of his career, he said “when we had lifted the World Cup and my first test century in Autralia.That was my special moment of my life.
Virat has also shared his fitness regime during cricketing season and during off season. “I during off season take care of my food intake. I hardly take outside food. I prefer for home food. I do workout on 5 days a week and eat right kind of food” said Virat.
Replying on the question about the upcoming India-Australia one-day series, Virat said the matches will be extremely competitive.
“Australia is a very competitive team we have to play good game. India-Australia has been a great rivalry. It’s the one team we really enjoy playing against because it brings the best out of all players. It’s been our main aim that competitive teams bring out the best in us. And if you perform against them, it gives lot of satisfaction and that’s something I’m looking forward to.”
Virat was welcomed into team adidas with a special message from his idol, Sachin Tendulkar, who spoke about his own fantastic 16 year association with adidas.
Sachin said, “I was waiting to see Virat perform in the three stripes”. Sachin Tendulkar himself feels Virat Kohli is the man to carry on the baton from him.
Virat pledged that he is all in with adidas and engaged thousands of his young fans with interesting cricketing anecdotes.
“Virat is a world-class athlete, supremely talented and extremely passionate about the game. We are proud to have Virat join team adidas and believe this partnership will empower him to continue delivering stellar performances on the pitch, with our cutting-edge products. Off the field, Virat will express his unique sense of style through our iconic street wear brand, adidas Originals”, said Tushar Goculdas, Brand Director, adidas India.
adidas India Marketing Pvt. Ltd. is the Indian subsidiary of adidas-Group AG. The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core brands such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and sales of around €13.3 billion. adidas products are marketed in more than 160 countries. In India, adidas products are available in all key cities.

By : S.Sarvesh

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Another milestone for L’Occitane as it completes 40 years

A special Feature by Surveshwar Sarvesh

To successfully complete 40 years in not just the domestic segment, but in the global market, and that too in an era of intense competition and uncertainty is indubitably no joke!!

With an objective of marking its 40 years of global presence, L’Occitane en Provence, the World's leading luxury skin and body brand recently launched special edition hand creams to add glory and flamboyance to the occasion.  A journey that began in 1976 has come a long way in the last 40 years of its remarkable existence.

For celebrating the brand’s anniversary, Dr. Aidan Goddard, Chief Financial Officer, Asia Pacific and John Ho, General Manager, South East Asia visited India along with Simi Dewan, Deputy General Manager, L’Occitane India to be a part of the momentous occasion. Due gratitude was expressed by the company spokespersons towards the stupendous response of the loyal clientele in the last 40 years.

The celebration was hosted at Spa La Vie, Mumbai where the guests were taken through the journey of L’Occitane and product portfolio offered by the brand. Additionally, there were a host of various engaging activities and pampering sessions for the guests to educate them about the products and for motivating them to use products made out of natural ingredients. In Delhi at L’Occitane Select City Saket outlet Dr. Aidan Goddard, John Ho and Simi Dewan, from L’Occitane have interacted with the media.

“L'Occitane as a brand thrives on its core values of Authenticity, Sincerity and Respect.  What is most relevant to us is to remember our customers and their needs so as to enable us to deliver our best. We believe in providing them with natural beauty care that is dedicated to well-being”, pointed Dr. Aidan Goddard, Chief Financial Officer, Asia Pacific 

Speaking on the occasion, John Ho, General Manager, South East Asia shared, “We are happy and overwhelmed with the response received from our customers over these 40 years. Their love and support has driven the brand L’Occitane, and what we are today is the reflection of the same. L’Occitane will continue to serve its customers the best of Provence for many more years to come.”

Simi Dewan, Deputy General Manager, L’Occitane India added, “India’s beauty market is humungous and has colossal potential which is untapped. Consumers are aware of their choices and what they need. The inclination is more towards natural ingredients and organic products. L’Occitane as a brand is working towards achieving the needs of our Indian consumers.”

To mark the celebration, the brand has curated special Limited Edition Hand Creams– Shea Butter, Rose and Cherry Blossom Hand Creams available at all L’Occitane Stores in India.

L’Occitane that began its journey from a small soap factory in the Provence has now expanded and spread to more than 90 countries since its inception. Over the past forty years, L’OCCITANE has met men and women who are driven by passion, wonder, conviction and innovation. The brand has personified beauty with its classic French touch in its 40 years of journey.

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