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Taika by Poonam Bhagat

Taika by Poonam Bhagat

Taika by Poonam BhagatAddress:
D 14/5, Okhla Industrial Area,
Phase 1,
New Delhi – 110020,



TAIKA, established 1991, means “magic” in Finnish.


Stringent quality control and emphasis on styling, color coordination and impeccable embroidery

Techniques have helped us create a niche for ourselves, sustain it and grow from strength to strength.


The look is that of understated elegance. Ensembles that do not cry out loud but softly, yet surely make their presence felt. They enhance the personality of the client without drowning it. They play on the positives and hide the negatives as we are fully aware that the end consumer is not always endowed with a model figure.


TAIKA covers the entire gamut from western to fusion to Indian silhouettes. But designs only for women and ranges from casual, semi formal to formals. Churidar-kurtas, tunics, lehngas and sarees form the matrix of our Indian designs.


Western wear encompasses all that is considered western! But we have a special fondness for skirts in every conceivable form. Wrap, billowing, gathered, balloon, cocoon, sheath, tube, layered. From just below the thigh to just above the ankle! Handpainted, appliqued, embroidered and textured in myriad hues.


Quilted jackets are our strongest point. In vivid silks, contrasting or monochromatic with intricate quilting in abstract designs. Various silhouettes and lengths vie with each other, all coming up tops.

Very dramatic abstract patchwork appliquéd and then quilted over are also very popular.


Natural pure fabrics are mostly used and handloom woven in central and eastern India.

Tawny tussars, matka silks, khadi, gossamer chanderis, crisp cottons, linens and raw silks are used to create a rich and fine tapestries.


Pure georgettes, chiffons and crepe-de-chines are dip dyed for those who prefer a more flowing and ethereal look. Machine and hand embroideries are often combined to produce an old antique burnished gold look.


We also use a lot of surface textures like pleating, tucking, blanket stitching, dori work etc. We do our own printing as well which is again combined cleverly with minimal or discreet embroideries.


Colors are vibrant, but not jarring and the palette changes from season to season, sticking to tones that suit the Indian skin. Mints, leaf greens, limes, lemons, peaches , watermelons, cucumber greens dominate spring giving way to ivories, ecrus, whites and broken whites, bouncing back to rusts, oranges, yellows, aquas in autumn and going deeply passionate in the winter where we find purples, egg plants, burgundies, claret reds, midnight blues and indigos making their appearances.


TAIKA sells across the country from upmarket designer boutiques like EVOLUZIONE – Chennai and Bangalore , FFOLIO – Bangalore , AZA – Mumbai and Delhi , AMARA – Mumbai , ELAHE , ALSO and MAIAH – Hyderabad , 85 LANSDOWNE , KALI , ZENON & PRANA – Kolkatta , HOT PINK – Jaipur , ELAN – Ahmedabad to name a few.


Our western ensembles have also retailed from select stores internationally – New York (IBIZA),Florida-West Palm Beach (OKRA) , London(RCKC ) and Tokyo (TARA BLANCA ).

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