Anooj Kapoor, EVP & Business Head, SAB TV alongwith Paresh Ganatra (Ghotak) &Sumit Arora (Gomukh) of Chidiyaghar & Navina Bole (Priya) from Jeannie Aur Juju team has visited Delhi to share their success story at hotel Lalit New Delhi on October 25th, 2013.
SAB TV has successfully jumped up the ladder in the GEC space& is currently at the number four rank. As per TAM data of last week it has garnered 319 million TVTs andhas strengthened its position in key HSM markets like Madhya Pradesh, Uttar Pradesh, Maharashtra, Gujarat etc. SAB TV’s light heart content appeals to viewers across all age groups and its shows Chidiyaghar & Jeannie Aur Juju has wide fan following among masses.
This visit was special for Chidiyaghar cast as they have recently completed 500 episodes and was thrilled to meet their fans across various parts of the city.
“SAB TV has scaled at number 2 position in west Zone. In 2009 it was at number 10 position. SAB TV’s revenue growth rate in last five year is scaled at 900% and it is greater than growth of our serials rating. More and more families across Hindi heartland have become a part of SAB family over the years and now SAB is a strong no 4 channel”, said Anooj Kapoor, EVP & Business Head, SAB TV
Anooj further told about SAB TV’s other programmes like they have started giving prize to their audience called “SAB Prize” for that they have tied up with Donear suitings. SAB TV has also launched mobile application and already 3 lakhs consumer has been downloaded this application. SAB Ki Pathashala is a biggest School Programme of SAB TV. In progamme “SAB Khelo SAB Jeeto” contest families are participating and winning the prize. SAB has also stated taking new face for their progamme FIR through online audition. Anybody can record their audition and send it to Sab TV. They will award certificate to the participant and also select new faces this way”.
“SAB TV will be going to Celebrate Diwali in a grand style progamme called– “SAB Ki Diwali” on 1st November 2013 at 9pm” Anooj further added.
Ghotak aka Paresh Ganatra said, “I’m glad to see that Delhites have appreciated my character for its quirkiness and humour. It’s great to be working with Sumit as we bond off the sets and have lot of common interests. While we enact scenes we have lot of improvisation and give inputs to each other which make the scene even more real. At times people mistake us to be real brothers instead of reel ones.”