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JJ Valaya

The Realm of the Sultan by JJ Valaya

The day one of Couture week witness the JJ Love for their Azrak Collection. Theme is Inspire by Ottoman Empire. Embroidery plays a vital role in Valaya collections and represents our respect for the great handwork of the Indian subcontinent and yet surreally showcases the aesthetics of the Ottoman Empire. Fabrics such as Fine silks, Dupion, Jacquards, Georgette and Lush velvets embrace techniques ranging from metal work, Zardozi, Badla, Resham and semi-precious stone inlay to create a collection which attempts to provide a perfect blend of the past with cutting edge contemporary chic. The color story begins with ivories and eventually culminates into myriad colors in the form of the signature JJ Valaya Trousseaux collection.
By: S. Sarvesh

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