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Shilpa Rao for Rang Band

Ray-Ban Launches Never Hide Sounds Campaign 2013

Rang an upcoming band with its electrifying performance has kick started Ray-Ban ‘Never Hide Sounds’, the nationwide hunt for the best bands in the country, third edition of its annual campaign at Hard Rock Café , New Delhi on October 19th ,2013.Rang Band Mentor and pop singer Shilpa Rao mesmerize the audience with her Bollywood numbers.
The young band was mentored by Shilpa herself, who helped them compose a special musical number which was also performed at the event.

“Ray-Ban Never Hide Sounds 2013” is an extension of Ray-Ban’s ‘Envision Campaign’ which celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. This year “Ray-Ban Never Hide Sounds 2013” in association with MTV will witness selected bands from various genres, perform across cities such as Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.
Shirley Gong, Ray-Ban Business Manager, Emerging Markets said, “Ray-Ban Never Hide Sounds is taking the next step forward, and we are very excited to announce Edition III in 2013. This year we set out to search the most unique and talented voices around the country and believe that the latest edition is sure to reach greater heights”.

The campaign will be seen taking place across the country and will reach its grand finale in Mumbai on November 30th, 2013.The selected bands through Ray-Ban Never Hide Sounds get an opportunity to perform with the renowned mentors and feature in an exclusive televised series on MTV.

By : S.Sarvesh

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