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Radhika Verma launches R1 Brand with ethnic designs



Designer Radhika Verma showcased an eclectic ethnic design range for men and women as she launched her new fashion brand R1-Dressing Array by Radhika on 10th May’2017 at the hip n’ happening Privee, Shangri-La Hotel in the capital.


Themed on ‘Sufism’, Fashion Choreographer Faisal Khan brilliantly gave the event the look and feel of an Indian Classical finely blended with a modern touch. With vintage lamps, mesmerizing dance performances, and a classical themed Fashion Show, Fashion brand R1 made a resounding start as it launched its first set of designs with all flamboyance.


The show revolved around celebrating ‘Queenshood’ with Indian Beauty queens. The showstoppers of the show were Renu Kelkar– Mrs. India International 2017 & Mrs. Glamorous 2017, Neha Banerjee – Fem Mrs. India 2016, Rashmi Sachdeva – Mrs. Universe Euroaria 2016, Shivani Singh –Exquisite Goodwill Ambassador Queen 2017 & Tiara Girl Preeti  Vohra – Famous Super Model.


Speaking on the occasion, Renu Kelkar (Mrs. India International 2017 & Mrs. Glamorous 2017) said, “I love Radhika’s designs, and thus thoroughly enjoyed walking the ramp for her. What really sets her apart is her range which is so authentic. On a personal note, R1 will be one of my Bridal wear choices, as and when, I decide to get married.”


Aman Batra, Director Lifestyle Magazine shared, “Lifestyle magazine has always been in the forefront to promote upcoming, new designers, and it is a matter of immense pleasure to be associated with Radhika Verma. I commend her for showcasing some splendid works in the bridal trousseau trends for the modern women.”


The first range of R1 showcased the modern day woman, one who is extrovert yet grounded, and on the other hand, closely rooted to her rich cultural legacy. The design ensemble showcased a perfect amalgamation of the modern pattern cutting and the ingenious Indian craftsmanship.


Buoyed by the success of her show, the cynosure of everyone’s attention and the Founder of R1, Radhika Verma said, “I feel ecstatic with the overwhelming response that the launch event has managed to evoke from industry stalwarts, fashion connoisseurs, and aficionados. It took me slightly more time to formally foray into the fashion industry since I really wanted to be the first thorough with the finer nuances of this industry. I achieved this by embarking on a countrywide trip to educate myself on the basics of different cultures, languages and the art associated with them. The design collection that I have showcased to the world has effectively combined the best of my ‘learning’s’ gained from the different nooks and corners of the country. So far, it has been a dream come true experience for me, and I am quite excited for my journey ahead.”


The makeovers for the models and queens were done by “Makeovers by Upasaana A”, a leading name in the Skin and Beauty industry in Delhi NCR.

Upasaana Arora said, “I feel elated to have got this rostrum to showcase my work and expertise. Having been in this industry for almost 7 years now, I can say with all conviction that such platforms act as big time catalysts for enabling professionals like me to reach out to a bigger target audience. Radhika Verma’s fashion brand R1 is a fine blend of the true Indian modern women, and collaborating with them is a big honor for me. “


Fashion Brand R1 is a one-stop destination for bridal wear collections that caters to the entire needs of a wedding trousseau. From stunning lehenga cholis, rich ornamental designer sarees, to wedding accessories and an incredible range of fabrics, the classic collection of its timeless and creative ensembles for the bride are both versatile and aesthetically appealing.

Radhika Verma believes in making momentous occasions of life truly memorable and beautiful for the bride with a distinctive style and panache. Her collections are created by fresh, budding talents, and the creations are extremely versatile fully accentuating on the radiance and exuberance of the modern day women. The ensembles have a touch of georgette, chiffon and silk brocades enamored with timeless grace and embellishments.

Her signature style borrows elements of Italian pattern cutting and Indian craftsmanship mixed with modern technologies culminating a trendy look that is faithful to opulent Indian aesthetics yet contemporary, chic and international. Having revolutionized the bridal arena with her glamorous looks, Indian and contemporary silhouettes, and craftsmanship, Radhika Verma has slowly, but surely carved a niche for herself. From prêt to couture, ranging from innovatively styled and draped lehengas, saris, gowns, anarkalis and also luxe ready-to-wear ranges, she customizes each creation with zealous creativity and passion that is distinctively her own. Dressing Array by Radhika welcomes you to an epitome to fashion wear with their latest bridal collection at D-199, Sector 61, Noida.


Pics By: Harsh Verma

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