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Mugdha Godse gave 9 out of 10 to Zoiro Italian men’s innerwear

Bollywood actress and former model Mugdha Godse was recently in town and walked on the ramp for Zoiro an Italian men’s wear brand. Responding to a question about Zoiro and her future project she said, “ Zoiro if I will scale it on point basis I give 9 out of 10 because Zoiro got style, fashion, comfort and it has glamour also. It is nice brand for men. Currently I am doing one film opposite with Vinay Pathak and in this film I am playing all different kind of role”. She has refused to talk more on her upcoming film.
The famous Italian Men’s innerwear brand Zoiro has launched in the Indian Market at a sizzling fashion show on 11th April 2013 at Hyatt Hotel New Delhi. Leading model like Lalit Tehlan, Shahwar Ali, and Niketan Madhok along with many other models have walked on the ramp. The event set in 4 different sequences showcased the four new and exciting collections of Zoiro – Savio, Urbano, Trento and Lorenzo. Along with the revelation of each innerwear, the meaning of the word ‘Zoiro’ was demonstrated. The theme of the show was ‘One Life. Go beyond the ordinary’
Model Niketan Madhok responding to a question about Zoiro said, “I think it is much ideated designer and all men like this product. We are very lucky that we got such product in Indian market. Its design, fabric has given an edge over other brand.
Navinn Seksaria, Zoiro India said, “I am targeting urban youth like 20 to 30 years old for this product. We have tied up in all big cities and in metros for its selling and distribution. India as a country is not well exposed to men innerwear styling. The men’s innerwear category has not evolved enough to match women’s. A range designed by a team of Italian designers, Zoiro wishes to be the innovator in the category. We wish to introduce new styles and cuts that are comfortable and stylish, yet different from the boring, plain white innerwear. We are hopeful of the success of the brand. We expect to take 10% market share by reaching 500 touch points of the premium men’s innerwear market which is pegged at 15 bn in India.”
The event was anchored by VJ ArchanaVijaya while DJ Iggy tuned on to his house tracks throughout the event. Present at the launch were Designer Rohit Bal,Gautam Gupta, Monisha Bajaj, Ritika Seth, Meenu, Ajay Lekha, Anurag Verma, Anil Lepz, amongst many others. Rohit Bal was spotted whistling and clapping for the model during ramp walk.



BY: S.Sarvesh

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