Mumbai, 14th May 2012- The gorgeous Katrina Kaif, brand ambassador of Nakshatra – India’s iconic diamond jewellery brand, today unveiled the brand’s new logo and its latest brand campaign – Glow Divine, at a glittering ceremony and amidst much fanfare at the Grand Hyatt. Also present on this occasion were Mr Mehul Choski, CMD, Gitanjali Group, Ms Shardah Uniyal, VP – Marketing, and Mr Sushil Sharma, VP, Internatinoal Brands, Gitanjali Group.
The unveiling was a spectacular as well as memorable ceremony, also accompanied by a soul stirring performance by singer Kavita Seth, followed by a unveiling of the latest Nakshatra jewellery collection by Katrina Kaif and Mr Mehul Choksi.
Enhancing the existing and emerging personality of the brand the new campaign and identity aims to recreate the heavenly hues and the divine glow connecting the brand with the inner beauty that every woman radiates. “Divine Force” is one of the key attributes of the new campaign – a fresh rendition of the “Divine Luck” philosophy associated with the brand whereby every piece of Nakshatra jewellery carries with it an exquisite beauty that can only be described as preciously divine.
The new look, feel and thought of the campaign is inspired by the perfection and inner fire that each precious piece of Nakshatra jewellery exudes. The campaign is an expression of this ethereal, Goddess like divinity- A divine energy that is sparkling, precious, mesmerizing. It creates a world where angels live amidst the silver clouds and perfect heavens. A world of exceptional beauty bestowed with a heavenly light that glows divine!
The new brand tagline is ‘Glow Divine’ in keeping with the inner radiance that a diamond emits whilst complimenting the inner beauty that every woman radiates. Keeping in with the philosophy of “Glow Divine” the new brand logo is inspired by the popular floral Indian motif and exhibits eternal beauty and brilliance of constellation in a graphically depicted diamond cluster. The look and feel of the brand logo represents the ethereal beauty of Goddess of divine energy.
Mehul Choksi- CMD, Gitanjali Group said, “The new logo and identity is yet another remarkable milestone on Nakshatra’s journey in symbolizing jewellery that is beautiful, divine and ethereal, exuding divine energy of perfect creations! It reflects all the values that have been at the core of our brand philosophy as well the vision and direction in which we aim to grow.”
Speaking on the occasion, Katrina Kaif said, “As the brand ambassador of Nakshatra, it gives me immense pleasure to be a part of this momentous occasion. The introduction of a new brand identity and logo simply enhances the divinity and immortality that Nakshatra represents; making each woman feel special and divine- almost like a Goddess! I look forward to a continued great association with Nakshatra and continue to wish the brand all the very best”
Commenting on this rebranding initiative, Shardah Uniyal said, “It is a very proud moment for us at Gitanjali and especially for brand Nakshatra. The new ethereal identity and logo lends a new dynamic and divine personality to the brand. It not only reflects but profoundly enhances the brands core values and the new avenues that we intend to venture into.”
By: Amit kumar srivastva