Ronak Enterprises to distribute this unconventionally illustrious brand in India
September 2011: Ronak Enterprises one of India’s leading eyewear marketer and distributor exclusively brings to India – IC! Berlin- an internationally prominent niche eyewear company. It’s latest addition to the array of high-end designer eyewear brands under its portfolio.
Having acquired a strong position in the world market as being renowned as the David who rebelled against the Goliaths of the eyewear business IC! Berlin sets foot in India for the very 1st time.
“With the addition of such major eyewear brand such as IC! Berlin we at Ronak Enterprises look forward to continued success as a growing and bona fide leader in the Indian lifestyle eyewear market today”, says Ronak Sheth, Director Ronak Enterprises.
IC! Berlin is all about urban evolution; it is about contrast and sensibility. This brand is not afraid to be different and does not waiver from its concept. With inspirations from art and architecture, IC! Berlin has captured the ideal concept of eyewear design combining bold yet minimal and quirky!
Behind these touches of humour is the forty-year-old Ralph Anderl, the brand’s dynamic creative director. His mobile number is on each case, ensuring that there is a direct link between the customer and the manufacturer. As multifaceted as his brand, Anderl is also a musician, an artist, a singer and a photographer.
Talking about his collection and the brand, Ralph Anderal, Creative Director IC! Berlin said “The collection is about imagination knowing no boundaries; the brand incorporates a gamut of eyewear ranging from chic, metallic and plastic sunglasses to prescription and athletic collection for men women and children! I’m elated and looking forward to a warm welcome for the brand in India”
The brand is a niche brand of “boutique eyewear” with a band of celebrity aficionados sporting them. They are cult objects for people who love the zen aesthetic and the limited edition. The brand has spotted on superstars like Madonna, Brad Pitt, the King of Morocco, Samuel L. Jackson amongst others
About Ronak Enterprises
Founded in 1979, Ronak Enterprises is headed by individuals with over 30 years of experience in the eyewear industry, and is a group company of Eternity Lifestyles. Eternity occupies an enviable position in India by exclusively marketing and distributing brands like Cartier, Mont Blanc, Ferrari, Chrome Hearts, Rudy Project, DSquared2, John Galliano, Provogue, and Park Avenue. Eternity Lifestyles is also accredited for introducing Oakley to India and bringing some of the biggest brands to India like Chanel, Emmanuel Ungaro, and Bvlgari amongst others.