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Fit your attitude by Diesel

Diesel threw a party at the flagship Diesel store in Juhu, Mumbai, on April 12, 2012 to celebrate their new women’s denim collection ‘Fit Your Attitude’. The event was hosted by Miss India-Universe 2010 Ushoshi Sen Gupta and saw a vibrant cross-section of over 350 of the city’s fashion, art, music, media, creative and expat set.
Diesel one of the premiere denim brand in the world today once again proved why it is different from their competitors. They brought jeans for different needs of a woman from a skinny leg to flared legs. When asked on what is the USP of their collection one of the spokesperson in the store Ms Atrayee Dutta Gupta said ” Diesel has many USP like form the style of back pocket which is no stitched straight and give more stylish, then there are some handmade jeans called blue icon which is also very popular.
When asked about the price range she said it start from Rs 9475 to 23745 which suddenly made me ask why?
The reason was that each jeans made goes through various washes. More the washes more the look on the jeans and henceforth more price.
India’s number one Drum N Bass/Dubstep act, got the party pumping and were followed by a surprise impromptu performance by DJ Uri, who boasts a cult following in the underground electronic music scene. A special VIP Room showcased the new Fit Your Attitude collection, in an inviting living room set up replete with plush couches, rugs and candles for the ladies to try on their denims. Chic Belgian boulangerie Le Pain Quotidien were on hand, feeding everyone their delicious little tartines and tartlets. Another surprise element of the night was the placement of a golden ticket in a single pair of Fit Your Attitude denims, for one lucky guest to discover, entitling her to take them home with compliments of Diesel. Seen at the Fit Your Attitude party – the first of several lined up – till the wee hours of Friday morning were Narendra Kumar, Rajeev Samant, Suchitra Pillai, David Fischer, Skye Bradshaw, Shama Sikander, VJ Sid and Shayan Munshi.
By S.Sarvesh
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