Saturday , May 27 2017
Home / Life Style / Brand / Ferns N Petals 2nd year of Wedding Fraternity Meet

Ferns N Petals 2nd year of Wedding Fraternity Meet

Ferns N Petals, hosted the 2nd year of Wedding Fraternity Meet (WFM) on 14 September 2013, in New Delhi, and took it to the next level this year.
The evening witnessed interactive sessions with Industry veterans like Singer Adnan Sami, Mr. Robert Koene – International Floral,designer from Greece, Fashion Designer Tarun Tahiliani, Celebrity Choreographer Terence Lewis and Anil Chadha of ITC Maurya.
WFM 2013, a unique platform created for the wedding industry wherein everybody who is associated to make a wedding an unforgettable memory, had the opportunity to meet and greet on the same platform. The soiree saw the who’s who of the Indian Wedding Industry come together and exchange business ideas and opportunities with each other. It was an exclusive exhibit of idea exchange, innovations, creativity, floral solutions and unique concepts in the wedding planning arena.
Speaking on the occasion Mr. Vikaas Gutgutia, Founder and MD, Ferns N Petals said, “WFM is the only B2B event for the wedding industry across the globe and is the right space to introduce the latest trends in various segments like floral décor, photography, food and beverage, entertainment, choreography etc. This year, we will also be delving into the issue Copyright of Weddings. With time we realised that a luxuriously designed wedding is the product of creative and intellectual properties based on the customised wishes and desires of the customer. Our aim is to safeguard wedding concepts as a property and promote the cause for protecting the rights and the efforts that go behind the making of a grand and memorable wedding“.
“Weddings are now a large and relevant part of the events and experiential industry. One cannot afford to ignore this segment anymore. This is the reason why we’ve taken a call to diversify into the segment as well. Platforms like WFM will allow for collaboration amongst partners, who can together share their strengths. Of course this will lead to the collaboration of the industry as a whole as well” Michael Menezes, Founder, Showtime Group, said.
For the first time in the history of Wedding Planning, FNP felicitated the unsung heroes of the wedding industry- Mr. Arup Kumar Basu, Founder, Orient Decorators, the figure behind creating the concept of wedding planning in Kolkata, Mr. S.K Gupta, Founder, Guptajee Tent Service for making weddings look magnificent and Mr. P.L Lamba, Founder, Kwality Group for the ever lasting contribution in the F&B Industry.
The soiree was attended by 500 crème guests from various walks of wedding arena across the nation – wedding planners, designers, artists, caterers, photographers, floral experts, luxury car-rental services, hoteliers’ panwallas etc. The evening concluded with high drama and panache.
Ferns N Petals (FNP) having pioneered the concept of social expression (Flowers and Bouquets) in the country today and has become a name synonymous with love, emotions and celebrations. Started with a single store in 1994 in Delhi, by the enterprising Mr. Vikaas Gutgutia, the brand today boasts of 157 outlets in 64 cities nationwide and delivers across 150 countries worldwide. Having pioneered the concept of branded chain of flowers, FNP has grown with the spread of modern culture, increasing urbanization and improving standard of living. With the boom in Indian online retail industry and the changing lifestyle of the people in bigger cities and smaller towns, FNP is consciously foraying into small towns and every nook and corner of the country to mark its presence. It plans to almost double its retail presence in India by the end of 2014.
Today, Ferns N Petals Group encompasses of FNP Retail & Franchising, FNP E-commerce, FNP Weddings & Events, Floral Touch, FNP Select, FNP Express, FNP Propshop, Luxury Weddings and FNP Floral Design School. It has become a one stop shop for everybody’s floral needs, be it buying flowers for occasions, floral décor for weddings and parties, just delivering fresh flowers to corporate not only in India but across the globe. It is the pioneer in the organized flower retail industry.


By: S.Sarvesh

Check Also

Another milestone for L’Occitane as it completes 40 years

A special Feature by Surveshwar Sarvesh

To successfully complete 40 years in not just the domestic segment, but in the global market, and that too in an era of intense competition and uncertainty is indubitably no joke!!

With an objective of marking its 40 years of global presence, L’Occitane en Provence, the World's leading luxury skin and body brand recently launched special edition hand creams to add glory and flamboyance to the occasion.  A journey that began in 1976 has come a long way in the last 40 years of its remarkable existence.

For celebrating the brand’s anniversary, Dr. Aidan Goddard, Chief Financial Officer, Asia Pacific and John Ho, General Manager, South East Asia visited India along with Simi Dewan, Deputy General Manager, L’Occitane India to be a part of the momentous occasion. Due gratitude was expressed by the company spokespersons towards the stupendous response of the loyal clientele in the last 40 years.

The celebration was hosted at Spa La Vie, Mumbai where the guests were taken through the journey of L’Occitane and product portfolio offered by the brand. Additionally, there were a host of various engaging activities and pampering sessions for the guests to educate them about the products and for motivating them to use products made out of natural ingredients. In Delhi at L’Occitane Select City Saket outlet Dr. Aidan Goddard, John Ho and Simi Dewan, from L’Occitane have interacted with the media.

“L'Occitane as a brand thrives on its core values of Authenticity, Sincerity and Respect.  What is most relevant to us is to remember our customers and their needs so as to enable us to deliver our best. We believe in providing them with natural beauty care that is dedicated to well-being”, pointed Dr. Aidan Goddard, Chief Financial Officer, Asia Pacific 

Speaking on the occasion, John Ho, General Manager, South East Asia shared, “We are happy and overwhelmed with the response received from our customers over these 40 years. Their love and support has driven the brand L’Occitane, and what we are today is the reflection of the same. L’Occitane will continue to serve its customers the best of Provence for many more years to come.”

Simi Dewan, Deputy General Manager, L’Occitane India added, “India’s beauty market is humungous and has colossal potential which is untapped. Consumers are aware of their choices and what they need. The inclination is more towards natural ingredients and organic products. L’Occitane as a brand is working towards achieving the needs of our Indian consumers.”

To mark the celebration, the brand has curated special Limited Edition Hand Creams– Shea Butter, Rose and Cherry Blossom Hand Creams available at all L’Occitane Stores in India.

L’Occitane that began its journey from a small soap factory in the Provence has now expanded and spread to more than 90 countries since its inception. Over the past forty years, L’OCCITANE has met men and women who are driven by passion, wonder, conviction and innovation. The brand has personified beauty with its classic French touch in its 40 years of journey.

Leave a Reply

Your email address will not be published. Required fields are marked *