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BOOST your run by Adidas

The famous sports brand Adidas has launched a new shoes called Energy boost at the new Adidas Sports Performance Centre in South Extension, Part 1 South New Delhi on march 7th, 2013. To launch these unique shoes Cricketer Suresh Raina, along with Arun Bhardwaj, India’s first ultra-marathon runner were present.
Tushar Goculdas, Brand Director, Adidas India, said, “2013 is the year of phenomenal innovations from Adidas and we have exploded at the start line with the launch of ‘Energy Boost’- our first generation product created with the ground-breaking technology, BOOST. Packed with the highest energy return ever achieved and unparalleled performance in almost any condition, this phenomenon is set to revolutionize the world of running. We undertook 3 years of cutting-edge research before launching the BOOST and Energy Boost is the first of many in our incredible innovation pipeline, leveraging the Boost technology.”
“Adidas is always developing innovative products to give athletes like me an edge on the field. Their products have continuously set a benchmark with respect to technology, design and performance. Post the recent knee injury; I began my quest for a shoe with extra cushioning, without compromising on my performance. Today, Adidas has not only developed ground breaking cushioning technology with the BOOST, but also provided unmatched energy to go beyond my best. Suresh Raina, cricketer and Adidas athlete said.
Arun Bhardwaj the ultra-marathon runner has also share their experience with us. He said,’’ these shoes give the extra cushioning feeling when you are running. It feels like you are running on the grass whether you run anywhere. I am running every day 25 kilometres since one week by wearing these shoes. It is very good product by Adidas.
Energy Boost priced at Rs.10, 999 will be available in India at select Adidas Sport Performance stores.
By: S.Sarvesh

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