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Gareth Pugh with Jacqueline Fernandez and Sachin Jain, President, Forevermark

Bollywood Actress Jacqueline Fernandez unveils Gareth Pugh design Jewellry

Bollywood Actress Jacqueline Fernandez has unveiled the British fashion designer, Gareth Pugh design Forevermark, the diamond brand from the De Beers Group of Companies first fine line Jewellery at The Palladium Hotel, Mumbai along with Mr. Sachin Jain, President, Forevermark India on 21st October 2013. Forevermark India has also announced its collaboration with British fashion designer, Gareth Pugh.
Featuring over a hundred natural and untreated precious Forevermark diamonds, this armour-like piece has been designed as a part of the Forevermark Promise Campaign. Set in stainless steel and Titanium, this piece was brought to life with cutting-edge digital mapping and 3D technology. The neckpiece has about 5600 diamonds, adding up to 91.98 carats
The design process for Gareth began earlier this year during his trip to the Orapa diamond mine in Botswana, where he came to understand the incredible story behind each Forevermark diamond. From seeing and handling rough diamonds, Gareth witnessed their transformation into beautiful polished gems at an Authorised Forevermark Diamantaires cutting and polishing factory. One part of the operation that he found particularly compelling was the alliance between age-old craft and advanced technology. Gareth knew immediately that he wanted that relationship to be part of the story of this piece.

Gareth developed the idea of working with a unique set of contradictions. “The design was brought into existence in a most innovative way: utilising the power of technology – through digital body-mapping and 3D printing – combined with the knowledge and authority of experienced craftsmanship,” said Pugh. And the paradoxes continue with natural and untreated Forevermark diamonds, which are billions of years old, being set within a stainless steel base, built using completely new technology.
Pugh said, “The inspiration behind the neck-piece comes from my idea of what a promise is – an unbreakable bond. Coming back to Forevermark, it’s about the reciprocal relationship that they have with the communities they support. It’s not about taking, it’s about giving something back. The piece closes with a titanium pin which is set with a diamond on the top. I really liked the idea of using that as a signifier of an unbreakable bond.”

“Forevermark prides itself on working with experts who are as passionate about their area of expertise as we are about diamonds. Gareth is undoubtedly one of the world’s great fashion talents and we are honoured that he has chosen to work with Forevermark diamonds for his first fine jewellery piece. Gareth has realised an extraordinary vision in the piece and we are thrilled, both with the creative inspiration and the iconic aesthetic of the neckpiece itself” , said Sachin Jain, President, Forevermark India .
This spectacular design was unveiled for the first time in Hong Kong on the 8th of August at an event attended by Gareth. The neck-piece will soon be revealed in China, Japan and the U.S.

By: S.Sarvesh

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