Barbeque Nation, India’s leading barbeque restaurant chain, has opened its new outlet in Vijayawada, Andhra Pradesh. Launch of its new outlet has enabled Barbeque Nation Hospitality Ltd. to reach the half century milestone across India. Barbeque plans to expand in tier 2 cities such as Mangalore, Agra and Patna as this segment of the market is rapidly evolving and has huge potential.
The chain plans to touch the magic number of 100 restaurants across 30-35 cities in the next two to three years. The chain has pan-India presence and operates in 20 cities across 14 states, including Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Chandigarh, Lucknow, Jaipur, Panaji, Coimbatore and Mysore among others.
“It is a proud moment for any brand when its business model gets a thumping vote of confidence from customers. Brand Barbeque Nation would not have expanded without the support of and positive response from consumers. We believe that the concept of live on the table grill, pricing, and experience that we provide at our outlets is the key that entices the customer to keep visiting Barbeque Nation over and over again. The opening of our 50th store is a validation of our concept and the business principles, by the Indian people” , (sic) said Uday Menon, Chief Business Officer, Barbeque Nation.
Barbeque Nation is a pioneer in India to promote ‘DIY’ (do-it-yourself) cuisine with a concept of live on-the-table grill. The restaurant offers a pre-fixed eat-all-you-want buffet with a fixed price. In nine years, the restaurant has grown into one of the largest casual dining brands in the country.
Barbeque Nation’s buffet is drawn from Mediterranean, American, Oriental, Asian and the Indian subcontinent, and offers delicacies for vegetarian and non-vegetarian customers, alike.The decor of Barbeque Nation is rustic and casual with wood and open-brick wall surfaces.