Fashion Design Council of India (FDCI)’s the revamped India Couture week is schedule to begin from July 15th, 2014 has announced at a press conference in New Delhi at Taj Mahal Hotel. The revamped India Couture Week this year has been extended to six days with off-site shows in association with new partnerships Shree Raj Mahal Jewellers as title sponsors, and Logix Group as its associate sponsors.
Ten of the top designers of the country have been selected to showcase their designs at the 2014 edition including Anamika Khanna, Anju Modi, Gaurav Gupta, Manish Arora, Manish Malhotra, Monisha Jaising, Rina Dhaka, Rohit Bal,
Sabyasachi Mukherjee and Varun Bahl.
Responding on the question related to changing the name of Couture week Sunil Sethi, President FDCI said, “This time we decided to call it the India Couture Week as opposed to Delhi Couture Week. We always have designers from around the country and that is why we felt we should go back to its original name”.
“We also made it into a six-day event so that designers have enough time to prepare their extravagant stage setting. There will be close to 12 events including cocktail previews, press previews and so on,” he added.
Designer Manish Malhotra said he was very excited to be named among the ten designers at the event.
“The couture week here has definitely given me a stronghold in Delhi in the last four years. It has been an amazing experience from the business point of view as well. It is a very special event for me,” Manish said.
Shree Raj Mahal Jewellers will be the title sponsor this year and its designer jewellery collection will be seen on the ICW runway.
“We will launch our two bridal collection Svara & Sondaraya for the bridal season through various fashion shows”, said Praveen Goel, CEO, Shree Raj Mahal Jewellers.
MRs. Meena Nath and her daughter Chandani Nath Israni Director Logix group were present at the press conference.
Chandani Nath Israni said, “I am very happy to associate with FDCI and part of the India Couture Week 2014”.
Logix Group was founded in 1995 and has delivered four million square feet of IT parks. Currently they are constructing 20,000 apartments at the most premium locations and are also constructing two million square feet of commercial space including hotels, malls and premium offices.
The six-day fashion week events will eyewitness the grand launch of The Logix City Centre Mall. The Logix City Center Mall is located at the nodal point of Noida City Center. The Logix City Center is coming up with screen state of art multiplex PVR entertainment as well as first Imax of Northern India. The Mall will also have the largest hyper city to provide truly international shopping experience, where customers can shop in comfort in a large, modern and exciting environment. Many international brands outlets will be there in the Mall to offer a complete range of apparel and lifestyle accessories to cater every lifestyle need. There will be a dedicated area called Destination Couture in the City Center mall for Indian and International store.
By : S.Sarvesh