Ace Designer Ritu Beri showcased her festive collection at Kimaya Juhu store on 5th November 2012. Neha and Pradeep Hirani played host to ace designer Ritu Beri.
The spirit of the collection is intrinsically feminine, romantic yet flamboyant; the collection is about rich, artistic hand work modeled into contemporary silhouettes with subtle details of embroidery to augment the soft feminine appeal. From pastels to bright colors in fabrics like pure cotton and laces, chiffons for casual wear to light weight silk, crepes and brocade for the festive wear, the highlight of the collection is the intricate embroidery with a different take.
Ritu Beri said “I am very happy to be back to Mumbai after such a long time and Kimaya was the best destination to showcase my collection. I have just worked on my festive collection for the season, which perfectly combines the spirit of festivity in a stylish way. My collection is very feminine and colorful and I am very happy to see it in Kimaya for the next four days.”
Ritu Beri has marked her name in the fashion fraternity in India and worldwide. She is the first Asian designer to head the French fashion brand Scherrer. Known for both her Indian and Western designs, Ritu Beri has dressed some of the most powerful people like the former Us President Bill Clinton and beautiful Hollywood celebrities like Nicole Kidman, Ivana Trump and many more. Her diverse & extensive journey includes designing costumes for A. R Rahman’s Jai Ho tour to famous Parisian socialites. She has even written and published “Firefly: A Fairy Tale” a coffee table book. Ritu Beri has done it all.
On the occasion, Mr Pradeep Hirani added “Kimaya, country’s premier multi-designer fashion destination, has always sought to associate with India’s best designers and we are proud to host Ritu Beri at our store today exclusively in Mumbai. She is showcasing her exclusive festive collection here which will be on display till 8th November.”
Guests were attended the function like the lovely actress Bhagyashree, the popular bridal and couture designer Sounia Gohil and yesteryear actress Sheeba, ex Miss India Hasleen Kaur, Choreographer Achala Sachdev, Singer Bally Sagoo, actor Sahil Anand and many more were a part of the guest list to see her exclusive collection at Kimaya.
Adding to this was a commitment towards welfare of the society. KIMAYA has agreed to give part proceeds of the sales to Ritu Beri’s charity “The Blessed Hearts Foundation”. The Blessed Hearts Foundation is a charity for children suffering from Autism, created to support the under privileged children of India. It is working towards raising funds for ‘Action towards Autism’ this year.
The ambiance was beautiful and the wine sparkled under the lights amidst the laughter and fashion conversation.
By : S.Sarvesh