BURBERRY CELEBRATED ART OF THE TRENCH IN INDIA

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sushma Reddy

A star stud night to celebrated Art of the Trench in India by Burberry on February 4, 2012 at The Oberoi Hotel, Gurgaon
The event hosted by Sanjay Kapoor was attended by over 300 guests including those shot for Art of The Trench –Bollywood celebrities Jacqueline Fernandez, Neha Dhupia, Sushma Reddy, Dino Morea Zayed Khan, From designer fraternity , JJ Vallaya ,Nikhil,Suneet Verma,CharuPrasar, Gautam Gupta, , Mandira Wirk Rohit Gadhi ,and socialite includes Ameeta Seth, Niamat Bakshi, Feroze Gujral , AD Singh, Bharat Sahni, Atul and Aditi Wassan, Nainika Karan, Vikram Baidyanath, Zeba Kohli, , Amol Vadhera, Vandy Mehra, Suhel Seth.
Over 50 Art of the Trench portraits were showcased as physical prints and on interactive digital screens where guests could explore and ‘like’ their favourite images.
Actress Sushma Reddy looking very gorgeous in off white Burberry Trench said, “Its classic Burberry Trench, its kind of Trench that you can dress it up and dress it down. In the night you can wear and put something beautiful around your neck then its looks classic on you. This trench is classical, timeless, and suitable for every season and you can wear it anywhere & on any occasion.
Bollywood diva Neha Dhupia & Jacqueline Fernandez also spotted in their Burberry Trench coat. Neha Dhupia looking glamorous diva in her military green colour Burberry Trench coat whereas Jacqueline in her sea blue Trench coat looking stunning beauty.
The interactive exhibition, curated by Burberry Chief Creative Officer Christopher Bailey, showcased street style images captured in India by local photographer Manou of Wear about
Launched in 2009, Artofthetrench.com is a digital platform with social networking functionality celebrating the iconic Burberry trench coat and the people who wear it, inviting site users to submit their own trench portraits from around the world and to feature on the site
With a history of over 156 years of craftsmanship and fabric development, Burberry has a heritage in providing practical and functional outerwear with a unique British sensibility
The trench coat remains the natural starting point and springboard for all Burberry menswear, women’s wear and children wear collections and are seasonally re-interpreted to reflect the mood and direction of the season
Burberry trench coats are made in England using time-proven manufacturing methods and are available on-line at Burberry.com and in stores worldwide all year around
The trench coat is classic, genderless and functional whose design and aesthetic remains timeless and transcends fashion
The event also coincided with the recent opening of the 7th Burberry store in India, within the Oberoi in Gurgaon
200 square meter store opened in September 2011 and reflects the Burberry store design concept developed by Christopher Bailey, featuring British materials and themes with LED screens showcasing Burberry content
Burberry’s existing 6 stores in India include – Oberoi and Emporio Mall in New Delhi, UB City Mall in Bangalore, Taj Krishna hotel in Hyderabad, Express Mall in Chennai and a flagship store within Palladium Mall in Mumbai
Burberry, founded in 1856, is headquartered in London and a member of the FTSE 100
“I am incredibly excited about our Art of the Trench India project that we’ve been working on. We have this incredible portfolio of portraits taken by Manou, the Indian street style photographer, throughout Delhi and Mumbai of people wearing their iconic trench coats which we are thrilled to be showcasing both physically and digitally.”said, Christopher Bailey, Burberry Chief Creative Officer
He also further added “Artofthetrench.com celebrates our iconic trench coat, capturing the emotional connection behind our distinctive outerwear heritage. Everybody has a different story related to their coat or the first time they came into contact with one – I love the idea that people from all over the world can share those stories and images with each other and all the different attitudes and expressions of the Burberry trench coat and the people who wear it.”
Artofthetrench.com is a digital platform with social networking functionality. Site is a celebration of the iconic Burberry trench coat and the people who wear it, inviting site users to submit their own trench portraits from around the world and to feature on the site.
Since launching in November 2009, Art of the Trench.com has had over 16.6 million page views from users in over 200 countries.

By :sarvesh

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