THE DIESEL WOMAN IS BORN AGAIN
Welcome to the rebirth of Diesel’s womenswear collection. While built on core Diesel values, SS2012 is a completely new collection with a fresh approach. Which means even higher quality and improved silhouettes in a modernized, strengthened and re-energized collection bringing together the best of the label’s heritage and an extra dose of Diesel daring. It’s a collection aimed at grown-up women who are young at heart, who are brave, sexy and playful, with a real attitude.
And it’s a new beginning for Diesel, the first collection created by a new style team. It began its work by understanding the new Diesel woman’s attitudes, desires and needs before rethinking her wardrobe. What does she really need? What does she think is an absolute must? Then it got to work and the result, from jackets and shirts to denim and dresses, provides her with something for every occasion and her every desire.
And this isn’t just about a one-off collection; it’s about building the foundations for a whole new approach to how women dress in Diesel. It’s about creating new, but instantly iconic pieces that use ever-higher quality fabrics, with improved finishes, new silhouettes and better-fitting shapes. It includes a new 5 pocket line completely re-designed to flatter women’s bodies, and give her the right attitude.
The Diesel SS 2012 collection is not just another collection, it’s a new start for Diesel and for Diesel women. And it’s further proof that when it comes to rewriting the story of womenswear and redefining what it means to be a woman, Diesel remains the Home of the Brave.