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MODEL AT THE AUDITION OF WIFW SS 2011

11 fresh faces to walk the ramp WIFW AW 2012

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MODEL AT THE AUDITION OF WIFW SS 2011
New Delhi, January 22, 2012: All India Model Audition for Wills Lifestyle India Fashion Week Autumn-Winter 2012 kicked off in the city last week. Many new and aspiring models participated in the audition, which was conducted by FDCI (Fashion Design Council of India), the fashion body of India. The Jury shortlisted and announced the names of 11 fresh faces that would walk the ramp for WIFW Autumn-Winter2012 along with 9 standby models as back-up.
FDCI, having successfully established itself as an esteemed launch pad for some of the freshest faces in fashion, the model audition received an overwhelming response. These fresh faces will match shoulders with some of the industry’s leading models and add to the zeal of the event.
Shortlisted models for WIFW Autumn-Winter 2012 are,
Dayana Erappa,Iana Zakharova,Marcela Anabel Gomez, Magarita Paladagu, Mariana Pendrak, Kateryna Klymenko (Katrin),Klaudia Kovacova,Inna Dalievska, Sheela Tirushi, Reha Sukheja, Mitali A. Rannorey
Jury members who were assigned the crucial task of choosing the final models and the future stars of the Indian ramp, shortlisted best quality models for this season. The eminent jury members included,
Designer, David Abraham,Designer, Anju Modi,Designer, Poonam Bhagat,Designer, Abhishek Gupta,Fashion choreographer Vidyun Singh,FDCI President, Sunil Sethi .
In a non-press event, the esteemed jury members selected models on several attributes such as poise, confidence, attitude, elegance and personality among other deciding parameters. The auditions included tough rounds of judging the young models on basis of confidence, fitness and elegance on the ramp. As has been the case every year, this promises to be a very competitive and exciting selection process aimed at bringing forward the best and most promising faces in fashion. Being instrumental in introducing the likes of Deepika Padukone, Liza Hayden and others to the fashion fraternity, they continue to set new benchmarks for talent every season.
For over a decade – Fashion Design Council of India (FDCI) – India’s apex fashion body has played an important role in promoting some of India’s best young talent who has grown to become household names today. Model auditions for the WIFW are an integral part of this process of bringing novelty to the biggest trade event of the fashion industry as also creating new avenues for aspiring models.
A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the ‘business of fashion’.
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising – Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’ through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 72 stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion – doubling the number of stores over the next few years.
Wills Lifestyle, ITC’s premium fashion & lifestyle brand has been recognized as the Retailer of the Year at the Asia Retail Congress 2011. Being one of Asia’s biggest retail forums, Asia Retail Congress has also awarded Wills Lifestyle for the Best Retail Marketing Campaign for the year 2010. The brand was also declared as the winner for Customer & Brand Loyalty in the “Retail Sector” at the 4th Loyalty Awards presented by Carlson Marketing.

Source: fdci.org

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